Why would a small college or university want to spend millions of dollars on stuffy traditional marketing plans when they could just assign some talented young people to make a fantastic football video and post it online?
I doubt Monmouth College is disappointed with all the attention garnered from Alex Tanney's YouTube video entitled "Trick Shot Quarterback."
Over 1.6 million views and I sure lots of people Googling Monmouth College.
Not bad at all.
And the guy helping by using his head at about the 3 minute mark deserves serious extra credit.
Not me though; I don't care how well Tanney throws.
No matter how many takes those stunts took, the Bills were evidently impressed as Tanney will be attending their rooking mini-camp in a few days.